by todd | Jun 13, 2026 | Transformation
Planet Fitness pulled off one of the great market-creation plays in retail history: it built the largest gym chain in America by deciding the gym wasn’t for gym people. A $10 price. A trademarked Judgment Free Zone. A Lunk Alarm to silence anyone who grunts. And...
by todd | Jun 13, 2026 | Transformation
Aldi did something most retailers would never dare: it charged its own customers for the privilege of shopping. A 25-cent cart deposit. No free bags. A store stripped to the studs. For fifty years it has been one of the most quietly brilliant cost-engineering plays in...
by todd | Jun 5, 2026 | 80-20
Execution Protocol: The 80/20² Audit — Finding the 4% That Generates 64% STAGNATION ASSASSIN / CHAPTER 4 / EXPONENTIAL CONCENTRATION THE 80/20² REVOLUTION The Pareto Principle recurses. Inside your top 20%, another 80/20 distribution exists. Most companies stop at the...
by todd | May 28, 2026 | Leadership
Execution Protocol: The Orthodoxy Evaluation Matrix STAGNATION ASSASSIN / CHAPTER 8 / WHICH ORTHODOXIES TO ATTACK THE ORTHODOXY EVALUATION MATRIX Not every orthodoxy deserves challenging. Plot each on impact potential × evidence strength. Attack Q1 first — high...
by todd | May 26, 2026 | Transformation
Execution Protocol: The 180-Day Three-Wave Blitz — Q4 Emergency, Q3 Restructure, Q1 Excellence STAGNATION ASSASSIN / CHAPTER 4 / 180-DAY DEPLOYMENT THE THREE-WAVE IMPLEMENTATION Theory is worthless without execution. Here’s how to deploy the 80/20 Matrix over...
